Small, growing public relations agencies lack a complete solution for managing their business. Without proper tools in place, they end up overservicing their clients, missing new opportunities, and burning out staff.
PositiveWare provides a complete solution for managing a growing PR agency. The basic time tracking and budgeting functionality puts an end to overservicing. The power of the collaborative project management tools means work gets allocated properly and communicated efficiently. Powerful security means work can be shared with freelancers and clients for maximum efficiency and confidence.
A Denver based PR firm was running a staff of seven using manila folders and a very large desk. Putting bills together required a couple of days. That was the good news. The bad news was the firm often overserviced clients by 150% or more. By implementing PositiveWare the firm dramatically reduced its administrative effort, increased its profitability, and had the information it needed to decide which clients to keep and which to let go.